Websites that win cleaners
the deep cleaning jobs.
Deep cleans are booked by people with a real problem and a real budget. We build the specialist sites that put your company in front of them.
We reply within 24 hours. See your homepage design before you pay a penny.
See what your customers see
Multi-step quote forms with photo upload can drive up to 3x more enquiries than single-step forms.¹
Every step kills a problem you already know.
We know where it hurts.
Every part of this build exists because of something that used to cost us money.
The house is never what they said on the phone
You quote for a two-bed in "good condition". You turn up to a kitchen that hasn't been touched in a year and an oven that's never been opened. Now you're renegotiating the price on the doorstep with a stranger, and one of you is going to leave unhappy.
The fixThe quote form asks for photos before you price anything. You see the oven before you quote the oven. The price you give is the price they pay, and the doorstep conversation never happens.
You can't pick your jobs
A general site sends you everything: £60 one-off tidies, jobs miles outside your patch, work you don't even do. You either take it, or spend twenty minutes on the phone saying no.
The fixA site built for one type of work attracts that work. The form sorts the job type, the urgency, the area and the photos before you ever pick up the phone. You take the jobs you want and forward the rest to a specialist partner in one tap. Hoarder clean you don't fancy? Pass it on, keep the goodwill.
One website trying to do every clean
Most cleaning sites list everything: domestic, office, carpets, end of tenancy, all on one page. Google looks at that and ranks it for none of them. The big-money searches go to the national lead sites instead, who sell your local jobs back to you.
The fixSeparate the big jobs onto their own site. One purpose, one set of searches, a page for every area you cover. Your general site stays for everything else. This one just wins the work that pays.
Ads eat the margin
We've run the Google and Facebook ads ourselves, hundreds of pounds a month chasing the same end of tenancy jobs as everyone else. The day you pause the ads, the phone stops. You're renting your own customers.
The fixAn organic pipeline built for one purpose. Area pages, honest pricing, guides that answer the questions tenants actually ask. It compounds month after month instead of resetting to zero every morning. Our Manchester site was on page 1 for several areas within weeks.
Anyone can spin up an AI website now
One sentence into a chatbot and there's another cleaning website. They all look fine and they all say the same nothing. A site being "live" means less than it ever has.
The fixThat's exactly why generic is dead. What gets rewarded now is being genuinely useful: what agents check at inspection, what an oven clean involves, what a deposit dispute actually costs. We write that, page after page, month after month. A machine can copy the shape of it. It can't copy having done the job.
Search is changing under everyone's feet
People ask ChatGPT and Google's AI for "a good end of tenancy cleaner near me" now. Those answer engines don't pick the prettiest website. They pick the one that actually answers the question.
The fixEvery site we build is structured for answer engines as well as search engines: proper schema, real prices, straight answers to real questions. Helpful gets quoted. Generic gets skipped. The earlier your site starts being the helpful one, the harder it is to displace.
We explain things in plain English, and you see the design before you pay a penny.
Tell us about your business
WhatsApp us, call us, or fill out the quote form. Tell us what cleaning you do, which areas you cover, and what's already winning you work. Takes about ten minutes.
See your free draft
We design your homepage and send it over. If you don't like it, you walk away and pay nothing. If you do, we build the full site, around 35 pages.
Live in 7 days
Your site goes live, the quote form starts capturing leads, and urgent move-out enquiries get straight through to your phone.
to win the big-ticket jobs.
One fixed price covers the build, the copy, the SEO setup, the Google Business listing, and the quote form. You won't be billed for anything else.
A page for every big-ticket service: end of tenancy, deep cleans, after builders, specialist work
Written by us, built to turn a stranger's search into a booked job. Every page tuned to the exact phrases tenants and landlords actually type.
A landing page for every area you cover
A page for each suburb and district you work in, plus structured data and a properly set-up Google Business Profile, so you show up wherever the jobs are.
- ✓ Smart 5-step quote form that routes urgent move-outs straight to your phone
- ✓ Call, WhatsApp, and quote button on every page
- ✓ Mobile-first, loads in under two seconds
- ✓ Built from scratch for your business, not stamped from a template
- ✓ Local SEO and schema set up to rank locally
- ✓ Live in seven working days from sign-off
Built by Hammer & Pixel.
We're Hammer & Pixel, and before we built websites we ran a cleaning company in Manchester. Like a lot of cleaning businesses, we paid an agency for our website. One of those template builds they stamp out by the hundred, then quietly stop supporting. It looked fine. It just never ranked, and it never sent us the jobs that matter.
So we built our own site, from scratch, aimed squarely at the work that pays: end of tenancy, deep cleans, move-outs. It was winning page-one rankings within weeks of launch. Now we build exactly that for other cleaning companies. One per city.
Ask for a demo and we'll show you the site we'd build for your business.
No tiers, no upsells, no haggling. The same build for everyone, and only one cleaning company per city gets it.
A complete specialist website, around 35 pages, built from scratch to win your city's end of tenancy and deep clean work. One fixed price, quoted on our first call. Free design draft first.
- ✓ Built from scratch for your business (not a template)
- ✓ A page for every big-ticket service: end of tenancy, deep cleans, after builders, specialist work
- ✓ A landing page for every area you cover
- ✓ Smart quote wizard that routes urgent move-outs to your phone
- ✓ Click-to-call, WhatsApp & quote buttons throughout
- ✓ Google Business Profile setup
- ✓ Local SEO + structured data (built to rank)
- ✓ Mobile-first, loads in under 2 seconds
- ✓ Live in 7 working days
- ✓ Monthly care plan: hosting, domain, any updates you need, and a brand-new page added every month
See the first design before you pay a penny. If you don't like it, walk away and pay nothing.
Hammer & Pixel is a trading name of Revive Business Solutions Ltd. Companies House 12690702.
This is the exact site we build. Live, indexed, and on page 1 of Google for several Manchester areas within weeks of launch. One cleaning company per city. Manchester's spoken for; your city might not be.
Within seven working days of you approving the design draft. The draft itself usually lands in your WhatsApp within 48 hours of our first chat.
You walk away and pay nothing. We don't ask for a penny until you've seen your homepage and said you like it. If the first draft isn't right, we'll revise it. If it's still not right, we part ways and you owe nothing.
A specialist website of around 35 pages, built from scratch: a homepage built to convince, a page for every big-ticket service (end of tenancy, deep cleans, after builders, specialist cleans), a landing page for every area you cover, pricing guides Google loves, plus the essentials. We write the copy, set up your Google Business Profile and local SEO, and wire up a smart quote form that routes urgent move-outs straight to your phone. Live in 7 days.
Hosting, your domain, SSL, backups, and any updates you need: new prices, new photos, new team members. Plus the part that matters: every month we add a brand-new page to your site (a new area or a new guide), so it keeps climbing Google while your competitors' sites stand still. Twelve-month minimum, then rolling monthly.
Yes. Once your site is paid for, the site, the code, and the content are yours. We register and manage the domain for you as part of the monthly plan, and if you ever leave we transfer it to you. Full code handover is available on request. There's no lock-in.
Our own specialist cleaning site in Manchester reached page one of Google for several local areas within weeks of launch. That's the exact build you're buying. The realistic horizon is three to six months for area-plus-service searches, longer for the broadest terms. We'll be honest about what's achievable. We can't guarantee positions.
People already ask ChatGPT and Google's AI for a good end of tenancy cleaner. Those answer engines pull from sites that answer questions properly: clear prices, real guides, proper schema. A generic AI-generated site gives them nothing to quote. We build yours the helpful way and add to it every month, which is exactly what gets picked up. Nobody can promise positions in AI results, same as Google. Anyone who does is selling something.
Your current site stays exactly as it is. General cleaning websites almost never rank for end of tenancy and deep clean searches, so those £200+ jobs go to the national lead sites, who sell them back to you. This is a second, specialist site that does one job: catch the big-ticket searches in your city. And we only build one per city, so your area is yours exclusively.
that wins the big jobs?
The first design is free. You only pay if you want us to build it. Live in 7 days.
Or email us at hello@hammerandpixel.co.uk